- Typology: Pavilion
- Client: Tselinny Center of Contemporary Culture
- Location: Almaty, Kazakhstan
- Year: 2022
- Surface: 20 m²
- People Behind: Creative Direction - Zhanna EE
- **AI-generated content was used in this project
The Re‑Practice Laboratory trains artists to work with the latest media tools, then drops their experiments straight into public view. For the 2023 edition we gave the program a stage that behaved like its curriculum: flexible, transparent, and a little bit unreal.
A two‑storey, 20 m‑square pavilion rises from a lightweight steel skeleton, sheathed in layers of translucent blue membrane that turn daylight into an electric wash and glow like a render at dusk. Inside, the open plan flips seamlessly between workshop, talk, and performance; curtains of the same fabric subdivide space on demand while keeping silhouettes legible from the outside.
The graphic language extends the architecture—deep cobalt, arrow grids, looping “RE:‑” motifs—spilling across print, motion stings, and social feeds. Laptop glyphs march across posters to underline the program’s digital core, and a single oval logotype anchors way‑finding, tickets, and screen content.
By night the pavilion becomes a live billboard: LED accents push light through the skin, projections bleed onto the membrane, and passers‑by catch fragments of code, sound, and movement. The result is a temporary lab that teaches, performs, and advertises its own process in one continuous gesture—precisely the ethos of Re‑Practice